In 10 weeks learn the skill that will generate sales and leads for your business while you sleep!
Doors close Monday 9th February at 5pm | Course starts Monday 23rd February 2026
Stop relying on organic reach, guessing what works, or wasting money on ads that don’t perform.
The Meta Ads Strategist Certification gives you a complete, step-by-step system to confidently grow your business (or your clients’ businesses) with profitable Meta Ads.
Watch this short video to understand who this programme is for, what’s changed for this cohort, and why the bonuses included are designed to help you launch faster and more confidently.
Why This Matters Now
Organic reach is declining. Algorithms shift. Competitors are scaling with ads while you’re left posting and hoping.
Paid advertising is one of the fastest and most reliable ways to grow a business, when you know how to use it properly.
Imagine having a proven system that brings leads and sales to your business every week… without hiring expensive agencies, wasting budget, or feeling lost in Ads Manager.
That’s exactly what the Meta Ads Strategist Certification gives you.
Introducing the Meta Ads Strategist Certification
A step-by-step training programme to give you everything you need to:
Build profitable Meta ad campaigns
Scale your business (or career)
Stop relying solely on declining organic reach (the algorithm shouldn't decide your income, you should!)
Avoid wasting budget or hiring the wrong agencies
Whether you’re a business owner, marketer, or freelancer, you will graduate confident and fully trained in managing Meta Ads for yourself or your clients.
What’s New for February 2026?
We listened to past students and made the Meta Ads Strategist Certification even more accessible, flexible, and supportive, without watering down the results.
This cohort is designed to help you learn properly, implement faster, and feel confident every step of the way (even if you’re juggling a business, a job, or a busy schedule).
1. Lifetime Access
You will continue to have access to the course materials as long as I run the Certification.
That means you can revisit the materials whenever you need a refresher, rewatch training after launch, or come back when you’re ready to scale.
2. Self-Study Hybrid (learn in a way that suits you)
If you learn best by bingeing content and taking action quickly, you’ll have access from Day 1 so you can work through the materials at your own pace.
Alongside that, I’ll still be teaching live once per week, so you get structure, guidance, and accountability as you implement.
3. Implementation Weeks aligned with the Easter break
I never want anyone in this programme to feel rushed or like they’re “behind”.
There is a two-week school break during the course, and we’ve designed this as an implementation period, giving you time to apply what you’re learning and build momentum inside your ad account.
There will be no live Q&As during the break, but the Facebook group will remain open so you can keep moving forward with support.
This is not a theory-based certification. You will get the best results when you implement as you learn.
Live training takes place on Mondays, with weekly Q&A support on Thursdays throughout the programme (excluding the Easter implementation break).
Course Schedule
(February 2026 Cohort)
4. 8 Weeks of Live Support
You’ll get weekly Q&A calls and Facebook group coaching to keep you moving, building, and improving.
5. View-Only Ad Account Support
I’ll have view-only access to your ad account during the programme, so I can keep an eye on performance and guide you while you implement.
6. Q&A Submission Option
Can’t make it live? No stress.
Submit your questions in advance and get answers on the replay, so you still get the support without having to rearrange your life to attend every call.
This gives you the best of both worlds: flexible learning, plus expert coaching and accountability.
What You'll Learn:
You’ll know what to do, what to ignore, and how to fix things when performance wobbles.
MODULE 1
Introduction to Meta Ads
Understand how Meta Ads actually work, and how they fit into your bigger marketing plan.
Understand how Facebook and Instagram Ads work as a system (not just buttons to click)
Set realistic goals and expectations for your campaigns
Know exactly how paid ads support your organic content, email marketing, and offers
MODULE 2
Setting Up Your Meta Ad Account for Success
Build strong foundations so your ads are trackable, optimisable, and set up properly from day one.
Set up your Meta Business Portfolio correctly (and avoid common setup mistakes)
Install and check your Pixel, Conversions API (CAPI), and Auto Advanced Matching (AAM)
Feel confident your tracking and reporting are working properly before you spend money
MODULE 3
How to Build Meta Ad Campaigns
Launch campaigns that attract the right people and move them towards buying.
Choose the right campaign objective for your goal (without second-guessing)
Structure campaigns properly so your budget is working efficiently
Build a simple funnel plan and avoid the most common mistakes that waste spend
MODULE 4
Audience Building and Targeting
Stop overcomplicating targeting and learn how to build audiences that convert today.
Build warm and cold audiences confidently (without relying on old tactics)
Use lookalikes, interests, and broad targeting strategically
Understand how iOS14 and privacy changes impact performance, tracking, and results
MODULE 5
eCommerce Strategies with Meta Ads
Learn what works for product-based brands, and how to sell more profitably.
Set up and use Product Catalogues and Dynamic Product Ads
Launch Advantage+ Sales Campaigns the right way (and know when to use them)
Build an eCommerce strategy that supports profitable scaling, not just ROAS chasing
MODULE 6
Creating High-Converting Ad Creatives and Copy
Learn how to stop the scroll, win attention, and turn viewers into buyers.
Write stronger hooks and messaging that speaks to your customer’s real objections
Create ads that look and feel native on the platform (without over-designing)
Brief creators or produce your own ads using a repeatable system that converts
MODULE 7
Interpreting Meta Ads Metrics and Optimising Campaigns
Turn your data into clear decisions, instead of guessing what to change.
Understand the key metrics that matter (ROAS, CPA, CPL, CTR and more)
Spot what’s working, what’s not, and what to optimise first
Make confident optimisation decisions without breaking what’s already performing
MODULE 8
Advanced Strategies and Scaling
Scale your results safely, build full-funnel strategy, and troubleshoot like a strategist.
Build a full-funnel ad strategy that makes sense
Troubleshoot performance drops without panicking or making random changes
Scale budgets sustainably using the same systems successful advertisers rely on
How the weekly structure works
This Certification is designed to fit around real life, while still giving you structure and accountability.
Self-study modules (available from Day 1)
Implementation weeks aligned with the Easter break
Weekly live training every Monday at 10am GMT
Weekly live Q&A coaching every Thursday at 10am GMT
Support You Rely On
Meta Ads are easier when you’re not trying to figure it out alone.
View-only ad account support during the programme
Dedicated Facebook group support (office hours)
Q&A submission option + replays (uploaded within 24 hours)
Student portal access (modules, resources, templates, replays)
Lifetime access
This gives you the best of both worlds: flexible learning, plus expert coaching and accountability.
Bonuses That Make This Even More Unmissable
When you enrol in the Meta Ads Strategist Certification, you are not just getting the full training programme.
You’re also getting a powerful bonus suite worth £6,055, designed to help you implement faster, build stronger campaigns, and feel supported the whole way through.
Here’s what you’ll unlock:
Bonus 1: Creative Strategy That Converts Training
(Value: £497)
Meta ads don’t fail because you chose the wrong interest. They fail because the creative isn’t doing its job.
In this bonus training, you will learn:
The Creative Testing System
A repeatable way to test ideas without chaos or overwhelmHow to create scroll-stopping creative angles
Turn one offer into multiple high-performing ad anglesWhat to run at each stage of the funnel
Cold, warm, retargeting, and how to match creative to intentHow to diagnose what’s wrong with an ad (fast)
Spot whether it’s a hook issue, offer issue, or conversion issueHow to build a monthly creative plan in 30 minutes
So you’re never stuck wondering what to launch next
This bonus is designed to help you build ads that perform before you ever touch Ads Manager.
Bonus 2: AI Bonus Training (Value: £297)
Want to save hours while building campaigns, hooks, and messaging?
In this bonus training, you will learn:
How to set up ChatGPT properly to avoid repetitive prompts
How to create Custom GPTs
How to extract messaging insights from client reviews
How to use ad copy frameworks and buyer psychology with AI
How to prompt ChatGPT for UGC scripts, creatives, and content briefs
This AI bonus shows you how to use ChatGPT properly, so you can move faster without sacrificing quality.
Support Bonuses (so you’re never doing this alone)
Dedicated Facebook Group (Value: £997)
Get support, share wins, ask questions, and troubleshoot alongside fellow students.
8 Live Q&A Coaching Calls (Value: £3,000)
Personalised answers, strategy tweaks, and expert advice every single week.
Access to 3 Private Custom GPTs (Value: £297)
Exclusive AI tools built to support your ad creation and data analysis.
10+ Bonus Tools and Templates
(to make implementation effortless)
Budget Calculators for eCommerce and Lead Gen (Value: £394)
Take the guesswork out of planning your ad spend.Meta Ads Buyer Psychology Toolkit (Value: £97)
Understand why your clients and customers really choose you, and create messaging that converts.Meta Ads Pre-Launch Readiness Scorecard (Value: £97)
Take the risk out of launching ads before you’re ready and increase your chance of results from day one.Campaign Planning Templates (Value: £47)
Simple, proven templates to map winning campaigns fast.Meta Ads Strategy Maps (Value: £47)
Clear visual roadmaps for building powerful ad funnels.Performance Tracking Links (Value: £47)
Track your results across campaigns with ease.Optimisation Checklists (Value: £47)
Know exactly what to tweak when campaigns need a boost.Custom Metric Calculations (Value: £97)
Unlock the real numbers that matter for growth and scaling.Meta Ads Naming System (Value: £47)
Generate ad names using a clear naming convention, so your reporting stays consistent and your insights are easier to pull out when it’s time to optimise and scale.Ad Testing Tracker (Value: £47)
A simple tracker that pulls in your ad names from the Meta Ads Naming System, so you can easily track what you’ve tested, what’s working, and what to iterate next without losing your best insights.
Total Bonus Value: £6,055
Yes… you get everything included when you join.
Your Investment Today: Just £1,497 (incl. VAT)
(Payment plans available)
Hey there,
I'm Aggie
I know how overwhelming Meta Ads can feel at the beginning. I also know how powerful they can be once they click.
I'm Aggie Meroni, bestselling author of Crack The Code and one of the few Lead Meta Trainers in the UK. I'm also the founder of White Bee Digital - a paid social agency that specialises in scaling eCommerce brands with Meta and Google ads.
Over the last 6 months, I've spoken to dozens of brands all saying the same thing: they've hit a wall. This series is everything I'd tell them in a discovery call.
The Meta Ads Strategist Certification gives you everything you need to confidently run profitable Meta Ads for your business or clients.
It is a complete, step-by-step training programme with live coaching, implementation support, and lifetime access.
Scroll to hear from past students >>>
"Aggie’s course truly made the impossible possible for me! I’m not tech savvy at all, yet I managed to set up Meta ads myself and even launched my first campaign by the end of the course. Her way of explaining things is so clear — she covers all the little steps others just skip over. On top of that, her generosity, patience, and honesty made learning ads feel not just achievable, but actually enjoyable. I’d recommend this course wholeheartedly to anyone who wants to grow their business with Meta Ads."
Nadya
Founder, Nadya Lamara Modern Art
Meta Ads Strategist Certification 2025
Your success story could be next!
Who is this course for?
️This is a course for complete beginners but will transform you into a Certified Meta Ads Strategist in 10 weeks
You will get the most from this course if:
you are a solo founder looking to learn how to manage ads profitably for your own business
you work in-house in a marketing team and are looking to upskill for your professional development & to help hit your annual revenue targets
you are a freelance marketer who wants to upskill and specialise in Meta ads management
you run or work for either a product-based or service-based business (the content of the course applies to any business!)
you want to start running ads in-house before outsourcing to an agency
This course may not be right for you if:
You need account restriction recovery services (we teach support processes, but cannot troubleshoot account bans)
You need to launch urgent campaigns before completing the training
By the end of the programme, you will have:
Successfully launched and optimised your own Meta Ads
Mastered the full strategy for both product and service businesses
Built a scalable Meta Ads system you can manage yourself
Future-proofed your marketing skills with AI-enhanced workflows
Gained the confidence and ability to scale businesses through paid ads
What Happens If You Wait?
Without mastering Meta Ads, you risk:
Losing out on customers while competitors run strategic campaigns
Spending thousands on agencies without understanding if they deliver
Relying on organic content that reaches fewer people every year
Feeling stuck while others scale
You do not have to stay stuck. You can learn how to generate consistent, profitable results - starting now!
Imagine 10 Weeks From Now...
Your ads are live and driving leads and sales
You know exactly what your metrics mean
You feel confident managing, scaling, and optimising your ad spend
You feel more in control of your time and energy
You have a powerful, predictable system for growing your business or career
You have a creative system in place so you never run out of converting ads
SIGN UP BONUSES
Not only will you learn all the skills to run your own ads for less than the cost of one month's agency retainer, I also have TWO bonuses to reward the action takers
Here’s what you’ll unlock:
1: 24-Hour Open Cart Bonus: 1:1 Strategy Session
with Aggie (Value: £400)
Enroll within the first 24 hours of cart opening and enjoy a private 1:1 strategy session with me.
Inside the programme, you already get the full training, weekly live support, Q&As, and feedback to help you build profitable Meta Ads with confidence.
This bonus is for anyone who wants that extra layer of personalised support and direct guidance.
In your 1:1 session, we can:
refine your campaign plan and funnel strategy
troubleshoot what’s currently not working
map out your next best steps based on your goals, budget, and business model
make sure you feel clear and confident before you hit “publish”
Only available to the first 5 students as a little extra reward for moving quickly.
2: Speedy Sign Up Bonus: 1:1 Tech Health Check with the White Bee Digital Team (Value: £750)
Sign up before 12pm on Tuesday 3rd February and receive a professional 1:1 Tech Health Check from the White Bee Digital team.
Your Meta Ads technical setup is part of what we fully cover inside the Certification, but if you love an extra layer of peace of mind, this bonus gives you a personalised review from our expert team.
We will double-check your setup including:
pixel installation
event tracking
key integrations (such as Shopify and any essential tools connected to your tracking)
So you can move forward with total confidence, knowing your tracking foundation is solid and your results will be easier to measure and optimise.
FAQs
Nope. Not at all.
If you can use Instagram or Facebook on your phone, you can do this. Every technical step comes with screen-recording tutorials, plus you’ll get live support every single week.
I’ll also have view-only access to your ad account during the programme, so if you ever feel unsure, you’re not left guessing.
Yes.
You have 14 days after purchase to request a full refund, as long as it’s before the course starts on Monday 23rd February.
Right now, there are no plans to run it again later this year.
If you want structure, support, and momentum (not “I’ll do it one day”), this is the cohort.
You’re still covered.
Every session is recorded and uploaded to your student portal within 24 hours, so you can catch up when it suits you.
You can also submit your questions in advance if you can’t attend live, and I’ll answer them on the call.
Plan for:
1–2 hours to go through the weekly training
1 hour for the weekly Q&A
Once your ads are running, most people spend around 30 minutes a week monitoring and tweaking.
This programme is built for busy business owners and marketers who need results around busy schedules.
Whilst I recommend launching ads during the programme, so you can benefit from our oversight and support, you can complete the certification without practical experience.
If you want to implement what you learn, I would budget the following. You can start small and scale up once you’ve got proof something works.
A rough guide:
Engagement: £2+/day
Lead Generation: £3–£10/day
eCommerce Sales: around £30/day
It's important to stress we do not spend money without planning our campaigns and investing in them intentionally. We are not throwing money at Meta and hoping for the best. There is a system we will follow.
Mondays at 10am (GMT): Live training
Thursdays at 10am (GMT): Live Q&A
Can’t make it live? Submit your questions ahead of time and catch the replay.
Lifetime access (as long as the White Bee Digital business exists).
You can revisit the training whenever you need a refresh, plus you’ll get future updates added at no extra cost.
Yes, absolutely. Meta Blueprint is a great resource and I often recommend it as a helpful complement to this programme.
Blueprint is designed to teach platform knowledge in a standardised way. What it doesn’t provide is tailored support for your specific business, goals, funnel, budget, and current performance.
The Meta Ads Strategist Certification is designed for implementation. You’ll learn the strategy, the decision-making, and the real-world application, with weekly support to keep you moving forward.
Meta support and Meta reps can be useful for platform-level guidance, such as explaining features or flagging technical considerations.
At the same time, they aren’t embedded inside your business, and they aren’t able to provide full strategic support that considers your wider marketing, margins, customer journey, offer structure, or creative direction.
That’s why this programme includes weekly support and implementation guidance that’s aligned with your goals and your business.
Not at all.
You’ll get step-by-step screen recordings for everything technical, plus you can share your screen during Q&As if you get stuck.
Creative-wise, you’ll learn a system for building strong ideas and ads that convert, even if you’re currently thinking “I’ve got nothing to post and I’ve got no clue what to test.
The benefit of the live support is that the training is tailored to the businesses inside the cohort.
I’ve supported campaigns across a wide range of industries, and you’ll get feedback based on your business, not a generic case study.
It depends on your offer, budget, and consistency.
Many students see early wins within the first month, and 3 months is a realistic timeframe to build momentum and get consistent results.
The goal here is confidence and repeatable performance, not luck.
You’ll receive your student portal login straight away.
The course materials go live on Monday 23rd February, and you’ll also get:
access to the private Facebook group
access to the WhatsApp channel for call reminders
You can join the community immediately and get settled in from day one.
Easy. Email us at hello [at] whitebeedigital [dot] com
Or book a 15-minute Momentum Call and we’ll help you decide if it’s the right fit.
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