

Your Meta ads are working. So why has growth stopped?
The Plateau Fix is a free private podcast series for eCommerce brands that are spending on ads, seeing results - but can't seem to break through to the next level.
7 episodes. 5 levers. No fluff.

Your Meta ads are working. So why has growth stopped?
The Plateau Fix is a free private podcast series for eCommerce brands that are spending on ads, seeing results - but can't seem to break through to the next level.
7 episodes. 5 levers. No fluff.

This is for you if...
You've been running Meta ads consistently and know what you're doing
Revenue has plateaued and you're not sure what to try next
You're watching your new customer costs creep up and ROAS isn't telling you the full story
You've tried changing budgets, testing new creatives, adjusting audiences - but nothing seems to stick
You want a clear framework, not another tactic
This is NOT for beginners who've never run a Meta ad.
This is for sophisticated advertisers who've hit a ceiling.

This is for you if...
You've been running Meta ads consistently and know what you're doing
Revenue has plateaued and you're not sure what to try next
You're watching your new customer costs creep up and ROAS isn't telling you the full story
You've tried changing budgets, testing new creatives, adjusting audiences - but nothing seems to stick
You want a clear framework, not another tactic
This is NOT for beginners who've never run a Meta ad. This is for sophisticated advertisers who've hit a ceiling.


Here's what's inside the series
7 bite-sized private podcast episodes
listen in your podcast app, on your commute, whenever works for you
One episode per lever
built in a specific order from quick wins to longer-term plays
A daily email for 7 days
each one includes a mini resource to support that day's episode
Full access to all episodes the moment you sign up
binge the whole series or take it day by day
Here's what's inside the series
7 bite-sized private podcast episodes
listen in your podcast app, on your commute, whenever works for you
One episode per lever
built in a specific order from quick wins to longer-term plays
A daily email for 7 days
each one includes a mini resource to support that day's episode
Full access to all episodes the moment you sign up
binge the whole series or take it day by day

The 5 levers covered
in the series
The 5 levers covered
in the series
LEVER 1
Excluding warm audiences (and the Google/Meta interaction nobody talks about)
LEVER 2
Personas and angles using the 5 stages of awareness
LEVER 3
Creative formats as your targeting tool
LEVER 4
Upper funnel objectives and why they make conversion cheaper
LEVER 5
Creator partnerships and whitelisting ads
LEVER 1
Excluding warm audiences (and the Google/Meta interaction nobody talks about)
LEVER 2
Personas and angles using the 5 stages of awareness
LEVER 3
Creative formats as your targeting tool
LEVER 4
Upper funnel objectives and why they make conversion cheaper
LEVER 5
Creator partnerships and whitelisting ads
Hey there,
I'm Aggie
I know how overwhelming Meta Ads can feel at the beginning. I also know how powerful they can be once they click.
I'm Aggie Meroni, bestselling author of Crack The Code and one of the few Lead Meta Trainers in the UK. I'm also the founder of White Bee Digital - a paid social agency that specialises in scaling eCommerce brands with Meta and Google ads.
Over the last 6 months, I've spoken to dozens of brands all saying the same thing: they've hit a wall. This series is everything I'd tell them in a discovery call.


Disclaimer: This site is not a part of the Meta website or Meta Platforms, Inc. Additionally, this site is NOT endorsed by Meta in any way. Meta is a trademark of Meta Platforms, Inc.

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